This surpassed analysts’ expectations of 59 cents a share on revenue of $14.1 billion. “It'll be interesting to see how this one eventually does work out.”ĪB InBev reported earnings of 65 cents a share on $14.2 billion in total revenue, up 13% year over year. “People sometimes have long memories, especially associated with something like this that’s so politically charged,” Pruitt said. Still, it’s possible the company sees a sales dip “for a long period of time,” according to Stephen Pruitt, a professor of economics and finance at the University of Missouri-Kansas City who co-wrote a 1986 paper that studied the share prices of firms at the center of 21 boycotts. “Eventually, people are going to get tired of (a boycott) and move on to the next thing.”
“I would expect it to be very short-term,” he said. While boycotts can “definitely” have an influence on a company’s public image and reputation, there is less evidence that boycotts have a long-term effect on sales revenue, according to Brayden King, a professor of management and organizations at Northwestern University’s Kellogg School of Management. The comments raise the question: Just how effective are boycotts like the one Bud Light faces? But “in the context of our global business, we believe we have the experience, the resources and the partners to manage this." He added that the company's full-year growth outlook for earnings before interest, taxes, depreciation and amortization remains unchanged.
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“With respect to the current situation and the impact on Bud Light sales, it is too early to have a full view,” Doukeris said. over the first three weeks of April after the uproar, the dip represented just 1% of overall global volumes for the period. Watch Video: US support for LGBTQ rights continues to grow, according to new surveyĪnheuser-Busch parent company AB InBev is optimistic about its future, despite calls for a Bud Light boycott after a marketing partnership with transgender influencer Dylan Mulvaney.ĬEO Michel Doukeris noted Thursday that while Bud Light volume declined in the U.S.
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